Senior Associate Director of Annual Giving
Providing strategic leadership in all areas of The Fund for Western New England University, the Senior Associate Director of Annual Giving will develop and implement annual giving plans and programs that include the identification, cultivation, solicitation, and stewardship of annual gifts through personal solicitation, events, direct mail, and electronic efforts. The Senior Associate Director will develop and execute a comprehensive annual giving program that focuses on increasing both the participation rate of giving and the level of giving from all
constituent groups of donors, with the overarching goal of creating a pipeline of donors to build on the University’s leadership, major, and planned giving programs.
Essential Duties include:
Manage direct mail/electronic efforts, including working with the Director of Alumni Engagement, the Office of Marketing & Communications, and other departments of the University and outside vendors to create a suite of annual giving marketing materials.
Implement a plan for analyzing, monitoring, and reporting annual giving progress to the Executive Director of Development, other staff, and volunteer leaders as assigned.
Work closely with the Advancement colleagues to coordinate mailings and to assist with the implementation of annual giving programming and events.
Manage a personal solicitation portfolio of prospects/donors.
Build and sustain an annual giving leadership gifts program -- gifts of $1,000-25,000 for annual support.
Supervise annual giving program team members.
Work with annual giving program staff to manage and grow the annual giving program, including but not limited to TAG Day, WNE Gives, crowdfunding, student philanthropy initiatives, and the Senior Class Gift Program.
Work with the Alumni Association Board/committees as appropriate.
Work with the Parents Association/Dean of Students to increase the participation in and growth of the Parents Fund.
This position requires strong interpersonal and communications skills, a deep understanding of best practices within annual giving, the ability to represent the University effectively in one-on-one situations and at large gatherings, a proven track record in motivating staff, and the ability to plan and execute effective programs.
Bachelor’s degree required.
Five years of experience in the field of development preferred, including relevant experience in annual giving strategies.
Demonstrated knowledge and experience in alumni programming, annual giving, recruiting and managing volunteers, budget development and management. Experience with staff supervision preferred.
Demonstrated successful experience with effective annual giving strategies, marketing and communications strategies, and special events.
Demonstrated proficiency with computers: knowledge of Microsoft Word and Excel, familiarity with fund development software.
Ability to plan, execute, and evaluate annual and strategic plans for the annual giving program; strong organizational, analytical, and managerial skills.
Ability to work independently and well as within a team environment; ability to motivate others (staff and volunteers).
Ability to communicate effectively (both orally and in writing).
Ability to work cooperatively and collaboratively with alumni, faculty, staff, students, parents, and community leaders.
Travel is necessary.
Excellent fringe benefits including tuition remission for employee, spouse, and dependent children.
Western New England University is a private, independent, coeducational institution founded in 1919. Located on an attractive 215-acre suburban campus in Springfield, Massachusetts, Western New England University serves 3,900 students, including more than 2,600 full-time undergraduate students. Undergraduate, graduate, and professional programs are offered through Colleges of Arts and Sciences, Business, Engineering, and Pharmacy, and School of Law.
Western New England University is an Equal Opportunity Employer. We welcome candidates whose background may contribute to the further diversification of our community.